Posting on social media networks is an excellent way to earn new business.
How Often Should You Post on Social Media?
Posting on social networking platforms is an excellent way to earn new business, enhance engagement with your clients, and increase your brand awareness. But how often should you post?
It is a challenging balance. Not enough articles and your crowd might forget you, but too many and you risk irritating them. When trying to figure out the ideal posting frequency to social media, have a look at these four major variables:
1. Which Network Are You Using?
On certain platforms, like Twitter or Pinterest, individuals who follow you hope to see many articles daily, while followers of your LinkedIn page might believe more than 1 article a day is too much.
Here are some general recommendations on how frequently to post on every platform:
- Facebook: 1 post per day
- LinkedIn: 1 post per day
- Instagram: 1-2 posts per day
- Pinterest: 11 posts per day
- Twitter: 15 posts per day
2. How Many High Quality Posts Should You Create?
Even when you’re meticulous about sticking to the recommended posting frequency, your articles will only succeed if they’re providing valuable content to your audience. Bear in mind that one high quality and engaging article weekly is far superior to multiple low quality ones.
3. How Often Does Your Competition Post?
When picking your own posting frequency, take a look at the social media pages of your competitors. Take a look at brands that you like. You need to optimize and make note of mailing programs, such as frequency, time of day, kind of article, and volume of interaction through opinions and likes. Utilize this information to think of a publishing program for your social networking pages.
4. How Often You Post Ultimately Depends on What You Want to Achieve
Are you looking to generate leads and increase earnings? Drive visitors to your site? Share stories that are inspirational? Boost your brand awareness? Build an internet community? Provide customer services? Ensure you’ve got a well-defined social networking strategy and align with your publishing frequency together with these aims.
Look closely at how well your posting frequency is currently functioning by monitoring engagements, prospects, website visits, and other interactions and make adjustments as necessary.
